Best Paper Award for the 11th International Conference on Cross-Cultural Design, in the context of HCI International 2019, 16-31 July 2019, Orlando, FL, USA
Certificate for Best Paper Award of the 11th International Conference on Cross-Cultural Design
Yuan Yao (Tsinghua University, P.R. China), Chao Wang (Northeastern University, USA),
Minghao He (Colby College, USA), Chuyi Yan (Beijing Forestry University, P.R. China),
Robert Elder (Tsinghua University, P.R. China), Chen Zhao (Alibaba Group, USA)
and Haipeng Mi (Tsinghua University, P.R. China)
for the paper entitled
"Big Screen Is Watching Me?: A study on the attractiveness and reading efficiency of a rotating screen"
Presented in the context of
HCI International 2019
16-31 July 2019, Orlando, FL, USA
"Interactive public displays are often deemed to be more effective and engaging in delivering information to people. This paper presents three studies on directive displays − a type of display that rotates in response to a passerby’s movement direction and their effectiveness in drawing the attention of a single nearby passerby. The studies build progressively on each other, using three iterations of rotating directive displays, with evaluations of their performance compared with a static screen. Our results demonstrate a rotating screen that adapts to a passerby’s movement in real-time is more effective in both attracting passerby attention and improving screen reading efficiency. These results may provide a reference for future designs of public displays."
The full paper is available through SpringerLink, provided that you have proper access rights.