CCD: 11th International Conference on Cross-Cultural Design

The increasing internationalization and globalization of communication, business and industry is leading to a wide cultural diversification of individuals and groups of users who access information, services and products. If interactive systems are to be usable, useful, and appealing to such a wide range of users, culture becomes an important HCI issue. Therefore, HCI practitioners and designers face the challenges of designing across different cultures, and need to elaborate and adopt design approaches which take into account cultural models, factors, expectations and preferences, and allow to develop cross-cultural user experiences accommodating global users.

The Cross-Cultural Design (CCD) Conference, an affiliated conference of the HCI International Conference, arrived at its 11th edition and solicits papers from academics, researchers, industry and professionals, on a broad range of theoretical and applied issues related to Cross-Cultural Design and its applications.

Call for participation leaflet (379KB)

Indicative topics/keywords of the broad spectrum of issues to be addressed:

  • Cross-cultural communication
  • Cross-cultural management
  • Cross-cultural interaction
  • Cross-cultural product and service design
  • Culture and psychology
  • Cultural differences
  • Design for social change in global markets
  • Design for social development
  • Developing HCI expertise and capability worldwide
  • Globalization processes
  • International ethnographic studies
  • International standards
  • International usability evaluation
  • Internationalization
  • Localization

Program Board

  • Program Chair

    P.L. Patrick Rau

    Tsinghua University, P.R. China

  • Board Members

  • Sangwoo Bahn
    Kyung Hee University, Korea
  • Chien-Chi Chang
    National Tsing Hua University, Taiwan
  • Na Chen
    Beijing University of Chemical Technology, P.R. China
  • Zhe Chen
    Beihang University, P.R. China
  • Paul Fu
    Alibaba.com Inc., United States
  • Zhiyong Fu
    Tsinghua University, P.R. China
  • Toshikazu Kato
    Chuo University, Japan
  • Dyi-Yih Michael Lin
    I-Shou University, Taiwan
  • Rungtai Lin
    National Taiwan University of Arts, Taiwan
  • Na Liu
    Beijing University of Posts and Telecommunications, P.R. China
  • Cheng-Hung Lo
    Xi-'An Jiaotong-Liverpool University, P.R. China
  • Yongqi Lou
    Tongji University, P.R. China
  • Liang MA
    Tsinghua, P.R. China
  • Alexander Mädche
    Karlsruhe Institute of Technology (KIT), Germany
  • Katsuhiko Ogawa
    Keio University, Japan
  • Taezoon Park
    Soongsil University, Korea
  • Chunyi Shen
    Tamkang University, Taiwan
  • Huatong Sun
    University of Washington Tacoma, United States
  • Hao Tan
    Hunan University, P.R. China
  • Pei-Lee Teh
    Monash University, Malaysia
  • Lin Wang
    Incheon National University, Korea
  • Hsiu-Ping Yueh
    National Taiwan University, Taiwan