T05 - ON THE GO: Mobile User Experience Design and Research

Friday, 26 July 2019, 13:30 – 17:30
Back to Tutorials' Program

 

Elizabeth Rosenzweig (short bio)

Principal Consultant, Bentley User Experience Center
Adjunct Faculty, Human Factors and Information Design Master’s program, Bentley University
Founding Director, World Usability Day, United States

 

By now most people own a mobile device. But are people really getting the most from their devices? What is a good user experience for mobile platforms? Do people use their mobile devices different then then desktop computers and systems? The tutorial will teach you design for mobile platforms and then how to test those designs.

 

Objectives:

Concepts covered to assist professionals to

  1. Understand the important elements of mobile design
    1. Design for mobile is simple
    2. Mobile information architecture and functionality integrates context
  2. Design for multiplatform mobile apps and responsive websites
  3. Understand how to test mobile designs with users

 

Content:

This tutorial will take the participant through the specifics for designing for mobile platforms.
Topics include:

  • Creativity, Design
  • Overview: Mobile UX
  • Designing for Mobile
  • Mobile Apps and Responsive Website
  • Similarities and differences between desktop and mobile usability testing
  • Review of mobile testing basics
  • Review of their moderator’s guide
  • Data collection: Testing- in the field and in the lab
  • Analyzing and reporting data
  • Iterating on the design

Participants will engage in two exercises to for designing mobile apps.

  • Group Exercise- Brainstorm and execute high level design ideas for mobile software
  • Group Exercise; Design a Mobile App

 

Benefits:

Participants will gain understanding, knowledge and skills for user experience research and design for mobile devices. Participants will have the opportunity to start a mobile app design during the workshop and take away skills to complete the project on their own.

 

Target Audience:

Professional executives, designers, developers and anyone who want to learn about user experience design and research for mobile platforms. This includes:

  • Marketing professionals
  • Program and product managers
  • Developers
  • UI designers
  • UX professionals who want to strengthen their skill set
  • Anyone interested in design or research for mobile platforms

Bio Sketch of Presenter:

Elizabeth Rosenzweig is a Principal Usability Consultant at the Bentley User Experience Center and Adjunct Faculty in the Bentley University; Human Factors and Information Design Master’s degree program.  Elizabeth has worked as a consultant and employee in several major corporations for over 30 years. Her experience includes design, research and development, ranging from website and, applications, to hardware products and technology development. Elizabeth has completed projects for many major international corporations, not for profit and government organizations as well as academic institutions. Elizabeth holds 4 patents in intelligent user interface design and is the author of the book “Successful User Experience” Strategies and Roadmaps” published by Morgan Kaufmann. She frequently publishes in industry journals, has written chapters in 4 published books and presents lectures at conferences around the world.

Elizabeth is Past President of the Usability Professionals Association and founder and Director of World Usability Day, which she started in 2004 after her term as President of Usability Professionals Association was completed. World usability Day has grown to include 44 countries with over 180 events.  

Elizabeth holds a BA in Fine Art Photography and Printing Technologies from Goddard College and a Master of Science in Visual Studies (User Interface Design and Computer Output) from the Media Lab at the Massachusetts Institute of Technology (MIT).